{"id":13735,"date":"2026-03-16T13:29:37","date_gmt":"2026-03-16T13:29:37","guid":{"rendered":"https:\/\/khushwedding.com\/inspiration\/?p=13735"},"modified":"2026-03-16T15:14:29","modified_gmt":"2026-03-16T15:14:29","slug":"exclusive-huma-qureshi-and-karan-torani-on-why-toranis-malka-is-more-than-just-a-fashion-campaign","status":"publish","type":"post","link":"https:\/\/khushwedding.com\/inspiration\/2026\/03\/16\/exclusive-huma-qureshi-and-karan-torani-on-why-toranis-malka-is-more-than-just-a-fashion-campaign\/","title":{"rendered":"Exclusive: Huma Qureshi And Karan Torani On Why Torani\u2019s\u00a0Malka\u00a0Is More Than Just A Fashion Campaign"},"content":{"rendered":"\n

A procession of dhamal dancers clad in red chogas whirls through dust and rhythm. Ghungroos echo against the sound of a distant daf and five women appear like figures from a forgotten epic. Draped in embroidered anarkalis, heirloom-owrthy jewellery by Kohinoor Jewellery and cascading dupattas, they move through a world suspended between myth and memory. This is the visual language of \u2018Malka\u2019<\/em>, Torani<\/mark><\/a><\/strong>\u2019s most ambitious campaign yet. This is Torani’s Malka\u2026 six years in the dreaming, months in the making and unlike anything Indian fashion has attempted before. With Huma Qureshi, Nimrat Kaur, Radhikka Madan, Pratibha Ranta and Fatima Sana Shaikh as its five queens, the campaign unfolds as a cinematic Sufi musical. <\/p>\n\n\n\n

Part musical, part visual narrative and part cultural archive, the campaign draws deeply from the poetic world of Shah Jo Risalo, the revered body of work by Sindhi Sufi poet Shah Abdul Latif Bhittai. I caught up with designer Karan Torani<\/strong> behind the label and actor Huma Qureshi<\/strong> to find out how Malka came to life. <\/em> <\/p>\n\n\n\n

The First Vision <\/p>\n\n\n\n

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\"Torani,