The right fragrance for a man is what a Labubu is for most handbags now – the ultimate accessory. Sure, a Labubu is a flash of hype that will eventually pass, but the right scent? That’s the sort of investment that never goes out of style. It enters the room before he does, leaves a trail of intrigue, and ensures the scent is remembered long after he’s made his exit. It’s that invisible signature that can make a crisp suit feel sharper, a glance across the aisle more electric, and a hug linger just a little longer.
But on your wedding day, your fragrance needs to do more than smell good. It should be true to your style yet special enough to remind you, every time you wear it, of the day you said “I Do”. It’s the scent you’ll catch on your lapel when you open your suit bag years later, the trace that will transport you back to that first dance, that first toast, that first kiss you shared as a married man.
And let’s be honest, nothing is sexier than a man who smells delicious. It’s confidence in a bottle, an unspoken promise that you’ve got your life together (even if your speech is still scribbled on a hotel notepad), and the final flourish that elevates your wedding day look from good to unforgettable.
Whether you’re drawn to crisp citrus freshness, warm woody spices, or a modern, understated oud, these are the fragrances that will help you arrive in style, stay composed, and leave a memory that lingers long after the last glass of champagne has been poured.
Creed Aventus
If you want a fragrance that quietly announces, “I’ve arrived”, this is it. With crisp pineapple and bergamot at the top, smoky birch in the middle, and a rich, musky base, Aventus is confident without being cocky. It’s the scent of a man who knows who he is, making it perfect for a groom who wants to feel like the best version of himself as he walks down the aisle.
Creed Aventus 50ml: £220; Buy It Here
Frédéric Malle Promise
For the groom who wants depth and intrigue, Promise delivers. It opens with a lively kick of pink pepper and crisp apple, before revealing a heart of lush rose, finishing on a base of patchouli and amber. It’s rich without being heavy, warm without being cloying, and sophisticated without trying too hard. Ideal for a day that’s all about meaningful moments.
Frédéric Malle Promise 50ml: £200; Buy It Here
Dior Sauvage Elixir
Bold, spicy, and undeniably masculine, this is for the groom who isn’t afraid to stand out. Warm notes of cinnamon and nutmeg wrap around a core of lavender, resting on a base of smooth sandalwood. It’s intense yet refined, making it the perfect scent to carry you from the ceremony to the dance floor, ensuring you’re unforgettable in every room you enter.
Dior Sauvage Elixir 100ml: £206; Buy It Here
Maison Crivelli Oud Maracujá
From the contemporary French perfume house Maison Crivelli, known for its innovative scent pairings, comes this daring blend of juicy passionfruit and rich oud. It’s playful yet intense, tropical yet dark, creating a signature that feels like a celebration in itself. Perfect for the groom who wants to break tradition without sacrificing elegance, it’s the kind of scent that makes you the most intriguing man in the room, without you having to say a word.
Maison Crivelli Oud Maracuja Extrait de Parfum 50ml: £200; Buy It Here
Gucci Osmanthus Nectar
Imagine the elegance of a spring morning bottled. That’s Osmanthus Nectar for you. It is light, floral, and slightly sweet, with its namesake osmanthus flowers giving off soft apricot and creamy undertones. Perfect for a daytime or summer wedding, it’s the scent for a groom who wants to feel fresh, clean, and quietly confident as he greets every guest with a smile.
Gucci Osmanthus Nectar 100ml: £265; Buy It Here
D.S. & Durga Radio Bombay
Warm sandalwood, glowing amber, and a creamy whisper of coconut make this fragrance feel intimate yet unique. It’s comforting in a way that feels personal, like a familiar embrace, while still offering something distinctive for your wedding day. For the groom who wants something understated yet memorable, Radio Bombay is a hidden gem.
D.S. & Durga Radio Bombay 50ml: £155; Buy It Here
Fragrance Du Bois Rude Oud
Think modern oud without the heaviness, blending fresh bergamot and spices with a smoky, sensual oud base. It’s luxurious yet wearable, bold yet refined, making it a brilliant choice for an evening wedding where you want to smell sophisticated while retaining an air of mystery.
Fragrance Du Bois Rude Oud 50ml: £210; Buy It Here
Amouage Guidance
From Amouage, the legendary Omani perfume house famed for crafting complex, opulent fragrances, Guidance is soft, warm, and comforting while retaining a quietly luxurious edge. It opens with a gentle combination of pear, hazelnut, and saffron, leading into a floral heart and a woody, lingering base that feels enveloping without being overpowering. It’s ideal for the romantic groom who values the quiet moments as much as the grand gestures, bringing a sense of elegant composure to your wedding day.
Amouage Guidance 100ml: £320; Buy It Here
Byredo Rose Of No Man’s Land
A clean, crisp rose scent that feels modern and refined rather than overly floral. Pink pepper adds a touch of warmth, while white amber offers a smooth base that grounds the fragrance. It’s subtle yet sophisticated, perfect for a groom who wants a scent that will blend seamlessly with his style, while remaining utterly distinctive.
Byredo Rose Of No Man’s Land 50ml: £150; Buy It Here
Guerlain Musc Outreblanc
If you prefer your fragrance to whisper rather than shout, this soft, musky scent is your best bet. Delicate notes of orange blossom and neroli blend with white musk to create a fresh, clean fragrance that feels timeless. It’s understated elegance in a bottle, ideal for a groom who wants to feel composed, clean, and quietly captivating.
Guerlain Musc Outreblanc 100ml: £295; Buy It Here
