We live in the era of picture-perfect everything. Especially when it comes to weddings, cliched elements no longer cut it with the new-age couple, be it the destination or the décor. And as the planning process unravels, every detail needs to be taken care of with utmost precision and preference. Among this list, the wedding look often carries the most weightage for the bride. The look doesn’t just include the outfit, but also her jewellery. The ornaments, in fact, elevate the grandiose as well as the cultural value of her wedding trousseau.
From that over-the-top necklace to a one-of-a-kind maang tikka, each piece becomes an intimate, irreplaceable aspect that she carries with her to narrate her personal story and personal style. Nilofar Jaques, the founder of celebrity-favourite brand Anayah Jewellery, understands exactly this ethos and the mindset of the modern bride to offer a dazzling range of traditional and modern jewellery. Each element, from the metal to the stone, is chosen with intention to become part of a larger narrative. Over time, these pieces are guaranteed to shine as lasting reminders of the wedding celebrations and also perfect to repeat and restyle for years to come.
The signature aesthetic
“Bold yet graceful, our aesthetic is all about blending the richness of tradition with a fresh, modern edge. Every piece is a nod to heritage, reimagined in a way that feels relevant and effortlessly wearable today,” shares Nilofar about their style. “At Anayah, we lead with quality and design—every piece is thoughtfully crafted using the best materials and techniques. We’re deeply focused on the details, creating jewellery that not only looks beautiful but feels meaningful and lasting. It’s this balance of craftsmanship and modern aesthetic that makes us who we are,” she adds.
The collections
The UK-based, semi-precious brand offers a vibrant array of jewellery styles for the big day and beyond. Old world and new age collide in their portfolio, replete with traditional pieces alongside contemporary jewels. The traditional kundan pieces, such as chaandbali earrings, haars, kadas and other styles, come together with modern Cubic Zirconia designs for the main ceremony and pre-wedding festivities.
The contemporary jewels, including chokers, statement rings, shoulder-dusters and many more, are going to become conversation-starters at a glamorous sangeet, cocktail night or wedding reception. For the bride who wants the ultimate jewellery picks, Anayah is particularly known for its bespoke vertical, allowing her to personalise the pieces to the T. For the groom, the label’s resplendent line of accessories for men comprises of intricately crafted kurta buttons, cufflinks, lapel pins and wedding add-ons.
The Bollywood favourite jewellery brand
Anayah Jewellery’s promise of fine craftsmanship and highest quality materials have made it a go-to among Indian and international celebrities, trendsetters and influencers. The wide array of styles has catered to various sensibilities of stars, whether minimalist or maximalist. The celebrity clientele includes names like Sobhita Dhulipala, Janhvi Kapoor, Sara Ali Khan, Ananya Pandey and Parineeti Chopra among many others. Top international stars like Lucy Hale, Huda Kattan and Doja Cat, too, have embraced Anayah to create waves on the red carpet.
Some recent memorable looks include Paris Hilton in their pearl earrings, Georgina Rodríguez wearing Cali earrings for her Netflix show, Kriti Sanon in Anisah necklace for a wedding and Kareena Kapoor Khan flaunting their Angelica choker in her new movie Crew.
The Khush Wedding Show assortment
The beauty about Anayah Jewellery is that their pieces can effortlessly be worn for future festive and formal celebrations. Think a kunkan choker worn with a black cocktail dress or modern earrings with a classic kurta set—each can be re-styled with Indian and Western wear. Find their elegant and enduring collections at the Khush Wedding Show. “At the Khush Wedding Show, we’re bringing a curated selection of our contemporary bridal pieces—perfect for the modern bride who wants something rooted in tradition but versatile enough to wear well beyond the big day. Expect elegant styles with a fresh twist, along with plenty of beautiful options for the bridal party and family, designed to complement and celebrate every part of the celebration,” reveals Nilofar.
Meet Nilofar Jaques and shop from Anayah Jewellery’s handpicked pieces at the Khush Wedding Show, at exclusive prices. Scheduled on April 13, 2025, at the iconic Old Sessions House in London, brides and grooms will also have the exclusive opportunity to interact with a list of wedding experts.
