What makes a wedding magical? It’s not the breathtaking venues, grand décor, ornate outfits and fairy-tale-meets-big-top festivities. But the fact that they marry heart-touching stories, unwavering commitment and picture-perfect moments, from the stolen glances, heartfelt vows, joyous tears, those laughter-filled fittings, and that lit-from-within transformation that happens with a just swipe of kajal, a sweep of blush, or the perfect shade of red lipstick.
Now, the beauty behemoth Nykaa is bringing the glee and glory of Indian weddings to your small and smart screens through its reality docuseries, Nykaa Wali Shaadi. Strategically debuting in the month of love, the four-part show on Jio Cinema is produced by Tiger Telly, Zoya Akhtar and Reema Kagti’s company.
The beautiful stories
Nykaa Wali Shaadi follows the journeys of four real brides as they gracefully waltz down the aisle. The episodes have been filmed across India. In presenting the mood boarding and madness that are de rigueur for special occasions, they serve up a series of slice-of-life stories of four brides from different backgrounds and how they celebrate beauty. Whether it’s the silk saris and jasmine-scented elegance of bride Jagriti Rajulu, bride Seema Priyanka Gowdar’s fearless embrace of a bold look, Maiti Shahani Kapoor’s dreamy pearl-and-crystal glow, or Avantika Chhabria’s fairytale romance with dewy skin and soft pastels—each bride’s story is an ode to beauty that is deeply personal and unapologetically her.
And at the heart of it all? Nykaa—not just a beauty brand, but an enabler of confidence and unforgettable moments. It reinstates the brand’s motto that wedding makeup isn’t just a pivotal part of a bride’s big day look, but a sparkling salute of self-expression, whether it falls in the “myself-but-better” camp or brides who’d rather use makeup to transform into a whole new person. Be it classic, minimal or maximal, each beauty look in the show meets unanimous accord from all brides on one truth—the makeup adorning her only makes her look and feel like a woman of indomitable spirit, in her truest self as she embarks on a completely new journey.
Nykaa Wali Shaadi not just a reality wedding series; it’s a celebration of beauty in all its forms. From confidence that blooms with a bold lip to the nostalgia wrapped in a whiff of mogra-scented hair oil, beauty is more than just a ritual; it’s a love language, an heirloom, a moment of self-expression that stays long after the vows are exchanged. The colour-laden scenery, artistic angles, and sentimental score and ceremonies are guaranteed to make you laugh, sob, and blurt “awww” all along. Spoiler alert: We loved it.
Meet the beautiful brides
Jagriti Rajulu
Jagriti’s wedding is a celebration not just of love but of survival. Diagnosed with breast cancer shortly after her engagement, she faced months of surgery, chemotherapy, and radiation, but through it all, she never gave up on her dream of a vibrant wedding. Her story is one of recovery, of transformation, and of the profound beauty that comes from within.
The vision
“My look was an ode to my South Indian tradition, while also adding a touch of my personality. I’ve always associated a silk sari with hair full of jasmine flowers with timeless elegance. I made it my own by choosing colours, hairstyles and makeup that felt true to me.”
The execution
“My makeup artist Mehak Oberoi was an absolute pleasure to work with. The makeup was minimal, dewy, fresh, and effortlessly earthy—just what I wanted. I was particular about keeping my natural curly/wavy hair texture and avoiding extensions, and she crafted hairstyles that honoured my preferences beautifully.”
Seema Priyanka Gowdar
Seema has dedicated her life to serving her country, from the Indo-China border to UN peacekeeping missions in Sudan. A decorated army officer, she’s always put others first. Her wedding is not just a celebration of love—it’s a moment for Seema to step into her own beauty, to recognize her worth, and to allow herself to be celebrated.
The vision
“My dream bridal look was a mix of personal style and tradition. I wanted something classic yet modern, drawing inspiration from family traditions and a bit of the latest trends.”
The execution
“The Nykaa artist Shaan Mutthathil worked his magic to enhance my natural features, while keeping it elegant and timeless. Shaan and team personalized my look by focusing on subtle details—whether it was the perfect base for my skin type or choosing shades that complemented my outfit. Nykaa foundation and liquid highlighter truly made a difference.”
Maiti Shahani Kapoor
Maiti’s wedding is a beautiful blend of cultures, celebrating her Nepali-Sindhi heritage and her partner Mushad’s Parsi-Punjabi roots. Her journey is a testament to the beauty of embracing diversity and identity. Nykaa helped her find a look that beautifully mirrored her personal evolution—one that honours tradition and celebrates modernity, reminding us that beauty is unique to each individual.
The vision
“My bridal look was entirely inspired by my personal style. Recently, I’ve developed a fascination with mirrors, and I’ve always loved pearls and crystals. Combining all three elements gave me the exact look I had dreamed of.”
The execution
“I’ve known and admired Riddhima Sharma’s work for a while, so I completely trusted her with my bridal makeup. Blush is something I absolutely love—it instantly uplifts the face and adds warmth. Ridhima used just the right amount to enhance my natural features, and that really made the look come together. The final result was a fresh, pretty look, exactly what I envisioned.”
Avantika Chhabria
Avantika and Divyam’s story is a testament to serendipity and the magic of manifesting love. They met in 7th grade and an unexpected twist sparked a friendship destined to blossom into a lifelong bond. For the big day, Avantika, behind @TheCisterCo, capitalised on her experience as a renowned content creator to create a look that looked lit-from-within.
The vision
“I always envisioned dreamy bridal makeup that looked straight out of a fairy tale and complemented my blush lehenga. My brief to my artist Shradha Luthra was to create dewy skin and elevate it with soft pastels.”
The execution
“Working with the Nykaa Wali Shaadi team felt like a perfect extension of our journey. From the start, it was about celebrating the love Divyam and I have nurtured over 15 years. The process was seamless, joyful, and unforgettable, just like our story. It was a beautiful manifestation of everything we dreamed of.”
Whether you’re a bride-to-be, a bridesmaid, a beauty enthusiast, or simply on the lookout for a binge-worthy series that you can indulge in over the weekend, Nykaa Wali Shaadi should be on your watch list. Filled with everything from sweet love stories and dreamy bridal beauty looks to beautiful backdrops, the series has something for everyone.
Watch Nykaa Wali Shaadi
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