A traditional Benarasi sari is an integral part of every bridal trousseau. But brides often reserve these silk offerings for the main wedding ceremony. WeaverStory has ensured that the classic weaves are celebrated as more than just a for-weddings-only garments by giving them a contemporary appeal with new-age designs and colours. Whether you choose to go the classic route with a red sari for your main ceremony, pick a contemporary silhouette for a destination wedding or an heirloom-worthy option for your bridal trousseau, the appeal that every WeaverStory Benarasi sari promises is everlasting.
Ever since its launch in August 2015, the renowned brand has championed textiles and crafts with their wide array of collections. “Our mission has been to preserve and promote the dying art of Indian handlooms, keeping our roots in the craftsmanship community of our country. Today, we work towards taking this heritage craft globally to people who are looking for genuine and authentic Indian handcrafted weaves in all its glory and essence. Every piece from WeaverStory tells a story that comes directly from the weavers and master craftsmen involved in the process. Therefore, keeping it simple we are called ‘Weaver Story’. We are a company that believes in culture as much as commerce, and that keeps us motivated,” reveals Nishant Malhotra, founder of WeaverStory.
The same ethos is translated to the brand’s latest collection of Benarasi saris. “We started with one cluster of weavers from Varanasi, and today, we are working with multiple clusters of weavers to create timeless pieces. We are also working on the revival of many forgotten styles like Gethua, Dampaj and Banaras Baluchar among others.”
The new collection
Step into a world where tradition meets contemporary elegance with WeaverStory’s exquisite Benarasi saris. These timeless masterpieces can be styled in different ways for different occasions and are a legacy of artistry, culture, and impeccable craftsmanship. Designed to grace every personal style and personality, these Benarasi saris are the epitome of luxury and style, seamlessly tailored to complement the modern bride’s special moments.
“Our new collection pays homage to India’s rich textile heritage, while embracing the versatility and charm sought by today’s discerning brides. Each sari is a testament to the exceptional skill and dedication of our artisans, woven with the finest materials and intricate detailing that make them truly one-of-a-kind.”
The new collection embraces rich Indian traditions by retaining classic techniques and motifs, while unfurling a modern appeal via a fresh palette. You’ll find time-honoured colours like red, maroon, rani pink and emerald along with contemporary shades like chanteuse, mint and mauve. Every sari harnesses the laborious Benarasi weaving technique and is adorned with various mesmerising motifs such as buttis, floral jaal designs, paisleys and bel butti motifs among others. Apart from the traditional vocabulary, contemporary patterns like stripes accentuates these treasures.
Illustrating unparalleled quality and beauty, these saris are guaranteed to transcend occasions, becoming the perfect companion for weddings, festive soirées, and cherished family gatherings. This collection not only caters to the Indian bride, but also to the bride’s family and bridesmaids, without whom this new beginning is incomplete. Whether it’s the allure of intricate work or the softness of handwoven silk, every Benarasi from WeaverStory tells a story of tradition reinvented for modern grace. It is more than a collection; it’s a celebration of elegance and the promise of unforgettable celebrations. Explore the beauty of Banarasi saris at WeaverStory to narrate a unique story of sophistication and style.
For more information:
WeaverStory
www.WeaverStory.com
