This New Bridal Wear Collection Brings Heritage Crafts To Life

The best bridal trousseau features a mix of classic wear, traditional weaves and some modern pieces. Among the timeless ones, lehengas, kurtas and saris are an integral part. Whether a Kanjeevaram silk sari or a zardozi lehenga, brides often reserve these for the main wedding ceremony. WeaverStory has ensured that the classic weaves and silhouettes are celebrated as more than just a for-weddings-only garments by giving them a contemporary appeal with new-age designs and colours. Ever since its launch in August 2015, the renowned brand has championed textiles and crafts with their wide array of collections. 

Playing with textiles to mix classic and urban sensibilities guides WeaverStory’s design process. Traditional Indian handmade textiles, used to create saris, lehengas, kurta sets, dupattas and even shawls, in all its original essence is their USP. Their wide collection of ensembles are suited for special occasion wear, festive wear, bridal wear, trousseau collection and gifting. Each exquisite piece is a testament to centuries of artisanal expertise, where the delicate art of weaving meets the finest craftsmanship technique. WeaverStory is an artisan and craft centric brand. Their ‘direct from the weaver’ approach ensures the authenticity and quality of products.

You can also indulge in the unparalleled luxury of WeaverStory’s pure handwoven Pashmina shawls, meticulously handcrafted by weavers in Jammu and Kashmir. 

WeaverStory’s new collection

Just in time for the wedding season, WeaverStory introduces Aarambh, a collection of Indian traditional trousseau wear, designed to mark one of the most momentous occasions of your life: marriage. As this new beginning unfurls, it brings with it a myriad of emotions, the excitement, the shringaar, the jitters of being a new bride, all blended into a tapestry of anticipation and joy. This collection not only caters to the Indian bride, but also to the bride’s family and bridesmaids, without whom this new beginning is incomplete.

It embraces the Indian traditions and features a palette of classic reds, maroons, and pinks. It consists of suits, lehengas and saris rendered in luxurious handloom fabrics such as pure raw silk, katan silk, Chanderi, and moonga silk. The kurta sets are adorned with intricate hand embroidery, showcasing the opulence of zardozi and aari techniques. These ensembles are paired with silk organza dupattas that add a touch of grace. These meticulously crafted pieces celebrate tradition and craftsmanship, perfect for those special occasions when you step into a new chapter. Aarambh is more than a collection; it’s a celebration of elegance and the promise of fresh starts. 

For more information:
WeaverStory
www.WeaverStory.com

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