Frontier Raas is the embodiment of timeless artistry, quality, and sustainable craftsmanship, deeply committed to creating an exceptional customer experience. Established in 1954 by Mr. Bansilal Batra in the North-West Frontier Province, the brand was born out of a vision to bring India’s vibrant art and culture to the forefront.
With Mr. Anil Kumar Batra’s visionary leadership, Frontier Raas expanded its reach beyond India, exporting to the USA, UK, and Canada, eventually evolving into a cultural staple for special occasions. By 2009, this legacy led to the opening of our flagship store in South Extension, New Delhi, establishing Frontier Raas as the go-to brand for those seeking exceptional ethnic wear.
Traditional Values, Modern Outlook
Frontier Raas stands as a harmonious blend of tradition and contemporary elegance. Through heritage craftsmanship and designs that honor Indian culture, we empower artisans, particularly in rural areas, keeping the art of handwoven, sustainable fabrics alive. Our mission is to slow the fashion cycle with products that last beyond trends, offering pieces that resonate with modern sensibilities while preserving cultural richness.
The legacy continues with Mr. Sunil Kumar Batra, along with Tushar, Gaurang, Medha, and Gunjika Batra, who are dedicated to maintaining Frontier Raas’s timeless traditions while innovating for a global audience. Their collective efforts carry forward our heritage, infusing it with inclusivity and modernity.
Empowering Artisans and Elevating Customer Experience
Driven by a commitment to support local artisans, Frontier Raas strives to create meaningful opportunities for weavers and craftsmen. We are dedicated to enhancing the retail experience, ensuring our stores and studios meet the highest standards of design, fabric quality, and sustainability, with rigorous quality checks for unmatched perfection.
Hello, London!
Our journey from export to international retail led us to open a store in Southall, London, a move inspired by the lasting relationships Mr. Anil Kumar Batra built over decades. The warm response we received in London affirms the universal appeal of Frontier Raas’s designs, making it feel like a home away from home.
Frontier Raas—where tradition meets innovation, and culture meets timeless style.